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Should You Avoid The Internet Marketing Niche?

Internet marketing not to go into the Internet marketing niche!!!

Lets talk about ‘Internet marketing’ and ‘Internet marketers.

Time and time again I see Internet marketing ‘gurus’ tell newcomers to Internet marketing not to go into the Internet marketing niche. Why? Is the online marketing niche saturated? Are you better off choosing some other niche to ‘make money online’?

Firstly, let’s be clear about what I mean when I refer to the Internet marketing niche or online marketing niche. Essentially, it’s the market niche devoted to teaching people about how to market products and services online.

This may seem like an obvious distinction, but I often hear people talk about ‘Internet marketing’ and ‘Internet marketers’ as if that automatically means people who sell how-to Internet marketing products or services.

The literal meaning of ‘Internet marketing’, however, refers to marketing any kind of product or service on the Internet. On that basis, I like to think that anyone involved in this is an Internet marketer…

In any case, why do the very people teaching others about how to make money online urge them not to go into the same market niche?

Are they concerned about having more competition? Do they genuinely believe that most newcomers would be better off using the Internet marketing strategies, tactics and techniques they teach in other niches?

Well, without knowing the motivations of every single Internet marketing guru who tells others not to sell ‘how to make money online’ products and services I suspect the truth varies somewhere between (a) not wanting any more competition to (b) honestly thinking that newcomers have greater potential to succeed if they use the various Internet marketing strategies, tactics, etc in other niches.

With regard to the most respected Internet marketing teachers, though, I believe that if and when they advise others to opt for niches other than the Internet marketing niche, they do so for three legitimate reasons:

<block> 1. Internet marketing is extremely competitive;

2. Only those with significant competitive advantages e.g. financial, product, distribution and other advantages are likely to succeed in the online marketing niche; and

3. The potential to succeed with the same Internet marketing strategies, tactics and techniques is higher in a lot more markets where both the barriers to entry and the standard of marketing are not as high.

All of which means that if you’re not all that experienced, knowledgeable, skilled, talented or passionate about Internet marketing itself… you’re likely struggle in the online marketing niche.

In other words, it’s likely to be difficult for you to stand out with a unique and better Internet marketing product or service, get the distribution you need, and accomplish the financial and other rewards you’re looking for by entering the Internet marketing niche.

But what if you really are passionate about Internet marketing?

What if you do have considerable Internet marketing experience, knowledge, skills and talents? Or what if you have the passion to acquire all these?

What if you have some ideas for unique and superior products or services and the ability to execute on those ideas?

Should you avoid the Internet marketing niche just because some online marketing guru tells you that you that it’s easier to compete in other niches?

No way!

There’s always room in any market for people with new and better solutions to existing problems, or who otherwise deliver exceptional value to people. If that’s you, I say: GO FOR IT.

What’s more, if people didn’t continue going into the most competitive markets in the world, we wouldn’t see any new actors breaking into Hollywood, any new athletes becoming world record holders, any new writers becoming the latest bestselling authors, and… you get the picture.

At the end of the day, if you’ve got what it takes to make it in the Internet marketing niche… if you go into the Internet marketing niche fully aware of the challenges along with the opportunities… if you are prepared to do whatever it takes to succeed in the how-to online marketing arena… then you’re likely to provide much more value, and enjoy greater rewards, than going into a niche you may be half-hearted about.

Catcha Soon

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